Wynn Group Blog

Having a website has become one of the mandatory aspects to run a business irrespective of the nature of the business. In the medical field website could do wonders in transforming the business to great success.

A website acts as a medium of communication between the physician and the patients. It could also be used to fix an appointment with the physician or reschedule an appointment which is already fixed etc. This would avoid the patients from missing the appointments as well as fix a convenient time so that they would cause any revenue loss for the physician.

The website need to be built in such a way that all the fees structure for each consultation along with the lab tests that are taken for the treatment are mentioned clearly. It could also contain details about the payment modes that are accepted in the clinic and procedures to pay off their bills so that the patient will remain informed and would arrange his or her finance well in advance.

Using the recent technology of web conferencing the physician could provide an appointment to a patient and through the website he could treat him for his ailment and charge for the consultation through the website itself. This acts a convenient method for treating very aged patients.

In the website you could post articles on precautions that are to be taken for some contagious disease and the first aid that have to be given in case of emergencies like floods, fire accidents etc. This would useful to create awareness among human community.

You could include other contact details like address, phone and fax numbers, e-mails etc along with a clear route to reach the clinic from major places of the city. This would help the patients to easily locate your clinic without wasting time in searching for it.

For regular patients an option to have an account to access their medical history through the website could be arranged. This would help the patients to review their lab test results as well as get a duplicate copy prescription if they happen to lose it.

To learn more and to protect your practice, get our free report here.

In the present global economic condition it is very important to build patient volume without which you may lose most of your revenue from the medical business. You could form a data base with the list of patients who visited you previously along with the patients who visit your clinic currently.

Once the list is ready you could appointment some of your staffs to call these patients and check on how they are doing after they had the treatment from you. This call need to be a well wishing call rather than just being a call to promote your business.

It would make the patient realize your concern for them and also initiates them to remember you at times of their illness or in their need to have counseling.

The important thing that the employees need to be made aware of is that whenever they make a call to a patient whether he or she is a former or current and could not reach the appropriate person it is mandatory to do a follow up at least three times. This would be useful to have strong patient volume which would in turn be an updated one.

If the patients are elderly and can not travel frequently to your clinic you could make a list of such patients and visit them at their home in regular intervals.

By doing this the family members of the patient would be put at ease since they would be relaxed without the tension of taking the patient to the clinic. Indirectly you would become the family physician for them which would yield you more patients.

You could send cards or greeting e-mails to patients on few occasions along with latest update that you have done in the treatment method for an ailment and new equipments that you have bought like CT scan machine, MRI etc.

In case the patient is suffering from prolonged disease like diabetes etc you could include a line to remind them to take their medicines as regularly prescribed, this would not only make the patient keep in touch with you but also have a strong relationship with them.

To learn more and to protect your practice, get our free report here.

In the health care industry it is very important to know the terminology used in each section since it would lead to misinterpretation of an issue. There are many terms used like EMR (Electronic Medical Record), EHR (Electronic Health Record), PHR (Personal Health Record) etc which are need to be known by physicians who own or work in a hospital or clinic.

Some of the other terminologies used in the medical field in terms of networks are HIE (Health Information Exchange), HIO (Health Information Organization), RHIO (Regional Health Information Organization) etc. which are also equally important be known by a physician.

In the process of standardizing the health information technology the terms used enables to identify and categorize all known definitions. The Magnetic Resonance Imaging (MRI), Echocardiography, etc are some of the machines that are used in the medical field to improvise the treatment given to patients.

Information Technology has made a great impact in the field of medicine and health care. This union of both fields has made a great scope of many innovations which turned out to provide a quality treatment to the patients by the physicians.

An example for the Health IT sector is that in the past years of medical treatment a physician need to spend more time in diagnosing the disease and then carry out the treatment for that particular disease. If a person is suffering from diabetes he needs to undergo a blood test before meals and after meals to know the sugar level. Recently there are devices in the market that tells the sugar level without any blood involved.

The same kinds of devices are available to know the cholesterol level as well as the blood pressure level of your body. These would enable the physicians to easily diagnose the disease and the present condition of the patient and carry out treatment accordingly.

The Health Information Technology as well as the terminology used in the field are vital to physicians since a small misinterpretation of the terms used could cause a fatal effect to the patients or others who are directly or indirectly involved in the medical field.

To learn more and to protect your practice, get our free report here.

It would be more beneficial for a patient as well as physician if the consulting time period of a patient is maximized. One advantage is that a physician could get close to the patient while conversing and also gain the trust of the patient after which the patient would discuss about the disease without any reluctance which would make the physician’s job easy.

Some of the patients would feel uncomfortable reveal their body for inspection by the physician. Spending some time in counseling the patient would make them understand the necessity of the inspection. This would indirectly increase the office visit time of the patient.

You may discuss about the patients family and business during the course of the treatment which would enable you to understand the patients stress level after which you may proceed with the treatment accordingly. Discussions of this kind would maximize the regular visiting time.

In the post consultation period you may discuss few tips to reduce anger, frustration, stress etc which would enable the patient to feel comfortable and attached to you. Once the patients are attached to you and your service they would love to spend more time in your office by making frequent visits. These visits would indirectly yield income to your business.

Taking more time to consult a single patient might not be profitable at the beginning in a long run it would be success. For instance, if you spend some time in counseling a patient he/she would try to visit you frequently. Each consultation would give you separate consulting income. Other than that if the patient might recommend you and your service to their friends and well wishers. This would become an advertisement for your service and indefinitely yield more profit.

The normal 15 minute office would suffice for diseases like diabetes, hypertension, etc but for ailments like cardiac arrests etc it would not be sufficient. In such cases extra care need to be taken while giving the treatment to the patient. In emergencies the other patients who are given prior appointment could be requested wait for some more time or reschedule their appointment to some other date and time.

To learn more and to protect your practice, get our free report here.

Diagnosing and curing certain diseases form a challenge to practitioners. This happens because some of the patients would not be co-operating with the physician during the diagnosis. There are many reasons due to which the patients behave in such a manner. Other challenges that the practitioner might face during his practice is with the patients who suffer from serious ailments.

Few of the patients would be shy to disclose some information about him/her to the physician. For instance if a patient is suffering from an infection in the genital part of his body, he might not feel comfortable to show it to the physician. It is the responsibility of the physician to make the patient at ease and examine the infection and cure it. This requires lot patience from the physician’s side.

Another factor that makes the patient non cooperative with the physician is the anxiety about discussing a personal problem with the physician who is new person from the patient’s point of view. Though the patient very well knows that the physician is the only person who could cure his disease, at the beginning he/she would not readily talk much about their personal feelings. It is the responsibility of the practitioner to make the patient feel at ease and then proceed with the treatment.

Certain patients form a challenge to practices in emergencies. For instance if a patient is having a heavy bleeding and he has consumed alcohol there would be great difficulty in curing such patients. Another example would be a patient suffering from a cardiac ailment if it is not treated with proper care there is a high risk of the patient loses his life.

It is very easy to avoid patients putting him under the category as “Difficult patient” but the truth is that a practitioner could be successful only if he takes up such patients and cure them.

The medical business is a service oriented business; there is no point in thinking neither only about money nor only about service. Both are equally important since the practitioner also need to look after his family and personal needs.

To learn more and to protect your practice, get our free report here.

Whatever business you perform it is very important that you need to select your vendors very carefully. A competent vendor would honor the promises that he makes and always supplies at the specified quality and at the right price. He would react quickly to any of your business needs at anytime.

A competent vendor will also take the initiative when it comes to technological development and will offer you a strong technical support or any other expertise that is required to execute it. He would also help you to have more profits with limited expenditures.

If you take in to account all the qualities of competent vendor it would be very hard to find them. However with the help of the strategies you could trace a competent vendor. The strategy starts with the self – questioning session with the following questions:

• Are you receiving the right item that you need?

• Is the item to you delivered at the right time?

• Is the item given to you in the right price?

The basic and additional criteria’s for a competent vendor selection are

• The Quality of the item,

• The Price of the order,

• Terms and conditions of the order,

• The time and mode of the Delivery of the order,

• The Customer Service provided,

• Assisting in the decision-making process of a complicated order etc

The time that a vendor takes to complete an order and the price that he offers you on the order need to be taken in to account. It is very vital to evaluate vendors on an ongoing basis, but it is not quite an easy task. Many factors need to be considered while making decision on such kind of assessments to select a vendor.

The analyzing and comparing of different vendors with their quotes helps you to have a statistics on the market. The negotiation that they vendor is doing with you on the prices would enable you to understand the vendors business tactics. Moreover, the relationship that the vendor has with other organizations also needs to be considered for competiveness. The availability of the product in case of emergency orders also plays a role to select a vendor.

To learn more and to protect your practice, get our free report here.

As an entrepreneur of your medical business it is important that you need know to about the latest innovations in the Information Technology related to health care and update yourself with the recent applications of it.

Since the health care plays a major role in the economy of a country it draws the attention of most of the people. There are many steps taken globally to reduce the cost on health care and create many potential ways to enhance the health information technology (IT). This would not only reduce the health care spending but also improves the efficiency, quality and safety of medical care given to the patients.

Health Information Technology encompasses many important things such as the Personal Health Records, Electronic Medical Records, Electronic Prescriptions, Medication Management, and Electronic Communications with patients etc. Each of the aforementioned specializes itself with the Health Information Technology.

Understanding the Health Information Technology involves the step of self questioning yourself about the technology that is used. Some of the questions would be:

• What is the technology that is used?

• What are the rules and regulations of it?

• What information is needed for the execution of this step

• What are the steps involved in executing the technology?

• What are the immediate solutions that could be obtained in case of any emergency situation?

• What are the necessary supervision and precautions that are involved during the execution?

• What kind of an atmosphere is to be provided (for example, a cool environment for using computers)?

• How others execute it in a stepwise manner?

After analyzing the above based on the answers the health care administrators and physicians who own or work in hospitals should be able to proceed more confidently with their practice. This would also enable them to transform their organizations into safe system with the help of the latest Healthcare Information Technology.

One more important thing about the Health Information Technology is that the physicians as well as the healthcare administrators need to update themselves frequently with the recent developments in the technology. This would give them more confidence to upgrade the present system and provide a better care to the patients.

To learn more and to protect your practice, get our free report here.

In the medical field it is very important to maintain a long-term relationship with your patients. This is not only important in creating revenue for your business, but it also yields your name as a branded physician.

A few simple steps will help you attain the lifelong relationship with your patients. They are as follows:

Personal Consultation

When consulting with a patient about thier illness, also try to include personal conversation such as how their family or business is going.  This helps you to understand the stress level that the patient is under and also makes the patient realize your concern for him.

Medical Consultation

You may also discuss a few tips with the patient on taking proper precautions to avoid being infected from contagious diseases during the course of the treatment. This not only creates awareness in the patients mind but also gives him the feeling that as a physician you are helping the patient to understand the medical field better.

 Psychological Consultation

Some of the patients who visit the clinic might not suffer from any serious disease, but mentally they are disturbed by a certain fear or stress due to work.  As a physician, you need to understand the patient’s psychological state and give him the tools to cope with it.  This makes the patient trust you completely and  creates a faith in you which leads to a lifelong relationship.

Friendly Consultation

Some patients can be irate due to the pressure that they have in their work or home. `As a physician you need to cool of their tension and make them feel at ease before starting your treatment.  Once they are at ease you may start asking about the sufferings that they have and counsel them on how to overcome it.  This will often put the patient at ease enought for them to open up to you.

Family Consultation

After diagnosing the disease and prescribing proper medicines for their ailment you may share few tips to reduce their anger, frustration etc.  The kind words and counseling you provide to the patients can make them feel better.  This enables the patient to feel comfortable and attached to you.  Another personal and appreciated gesture is sending cards to the patient and thier family on special occaisions such as birthdays or holidays.  They will begin to view you as a family friend and enables you to build a lifelong relationship with them.

To learn more and to protect your practice, get our free report here.

Professional liability insurance, also known as omissions insurance, protects professionals such as architects, doctors, lawyers, and accountants, against liability claims.  These claims range from improper treatment to any need of financial damage for the professionals aforementioned.

Professional liability insurance differs from general business liability insurance.  A general business liability insurance policy covers only personal injury, body injury, and property damage.  It does not cover any financial damage caused by the professional to the clients.

Professional liability insurance coverage is for liability claims caused by professional negligence that does not result in bodily injury or property damage.  Common issues covered by professional liability coverage include negligence, distortion, wrong advice, or failure to perform duties that cause a financial loss to the customers.

Professional liability insurance can offer you, as a consultant, protection from accusations that you do not fulfill as your obligations on a contract. People who don’t know about professional liability insurance run the risk of being taken to court if one of their projects goes awry.

The Professional liability insurance also covers professionals like nurses, health visitors, school nurses, practice nurses, nursery nurses, mental health nurses, theatre nurse, and other registered nurses.

Many people in the medical sector have started to ask for Professional Liability Insurance coverage, since it covers whether you’re on the job, off-duty, or even if you change jobs.  Whether you are employed, self-employed or a student, this comprehensive coverage yields valuable benefits to you.

Professionals are expected to have extensive technical knowledge or training in their particular area of expertise. They are also expected to perform the services for which they were hired, according to the standards of conduct in their profession. If they fail to use the degree of skill expected of them, they can be held responsible in a court of law for any harm they cause to another person or business or the finance.

Professional liability insurance covers the professional for their negligence and errors or omissions that injure their customers either personally or financially. Professional liability insurance coverage is not provided under homeowners’ endorsements, in-home business policies or business owners’ policies.

To learn more and to protect your practice, get our free report here.

Choosing a specialization in the medical field is a very crucial and mandatory decision. You should be very careful in choosing your specialty, which involves your interest and spirit to excel in the particular stream of subject.

A self-questionaire may be helpful in determinig what a good specialty may be for you.

• What was the reason for your interest in becoming a physician?

• What did you learn during your study in medical college?

• What did your family members, friends and teachers expect from you in the medical field?

• What would be your ideal practice set up (Clinical, Research, and Lecturer etc)?

• What is your goal in the medical field (Service oriented business, Research oriented, income etc)?

• What you could render to the human beings of this world or your locality?

After the self questioning and before making any decision, you should also spend some time doing a serious self-assessment by clarifying the thoughts that you have had in your first year of practice by talking with family, friends and physicians of various ages and specialties. You may also do an internet research or read about health care issues in newspapers and magazines to inform you about different streams in the medical field.

You could become a member in an organization that offers free memberships to medical students by which you will receive their journals and also get invitations to attend medical conferences organized by them. Attending such conferences enable you to understand the global level of service needed of people from the medical field.

If you are person who is interested in noting down minute changes in human body and have a keen interest to work with sensitive organs you could choose fields like cardiology, ophthalmology etc. If you are not interested in dealing with the genitals you could avoid fields like urology, gynecology etc. If you posses a dislike with blood and other fluids you could become a neurologist. Similarly if you are interested in treating people with their mental stress you could choose psychology etc.

Whatever the specialty, as a practitioner you should remember one thing: the medical field is a service oriented business which deals with the invaluable life of human beings.

To learn more and to protect your practice, get our free report here.