May 04 2012
Google—Follow The Money
You learn the most about any organization or business when you follow the money.
Case in point, Google’s new algorithms with Panda and Penguin; why would Google intentionally take companies that were ranking first on page one of a search criteria and move them to a position where you cannot find them.
I had not given it much thought until yesterday when I ran a search for “medical billing services”.
Prior to Panda, AdvanceMD was number one on page one. After Panda they could not be found unless you actually typed in AdvanceMD. Yesterday, the reason became clear. AdvanceMD was now back on page one but only as a paid ad! The results are obvious even to the most untrained eye.
Google’s purpose with the two updates were not about improving the users ability to find what they search—they don’t care about you and your search—the purpose was to extort money from the companies who had done their homework, all the hard work and gotten themselves on page one.
It now remains to be seen when they will repeat the process and Penguin may well be it, to again remove those companies that got to page one so they can extort money from them too.
Now let’s look at the nuts and bolts of why Google did it. For the search term above, there are 18,100 local queries per month. AdvanceMD sitting in top spot was getting all those peeks for free. Google didn’t like it. They wanted money out of that spot and they also knew that AdvanceMD was hooked on getting those leads.
Now that AdvanceMD is having to pay to get those peeks, Google probably gets ten cent for every PPC. That means Google can now reap $21,720.00 per year they were not getting. Are YOU getting the picture?
Remember, Google didn’t just do this to this one entity they did it to thousands of such entities. Let’s just say only 1,000 companies follow the lead of Advance; Google reaps $21,720,000.00 in additional revenues but the truth is the real total dwarfs that!!!
So now you know why: Greed, Money, and Control—Google in a nutshell.
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